Free People, partnered with Oh Land to produce, style, and debut the artist’s latest music video, Nothing Is Over. Arriving just in time for Holiday, the video features Oh Land’s Nanna Øland Fabricius and highlights a collection of unique, cozy winter sweaters and sparkling hand-touched gowns from the brand’s latest collection. The film features Nanna as a baker in Brooklyn living out her day, but flashing back to a past love and a fight that sent them down separate paths. As she closes up shop on a winter’s eve, the story unveils a heart-warming holiday surprise.
A letter is a beautiful film by Free People. It follows Sarah, played by Dree Hemingway, as she reads a letter from her deceased mother while riding through the sweeping mountains of Jackson Hole, Wyoming. It’s a personal journey, but one she doesn’t have to make alone. With her love, played by Joel Danielsson, alongside her she retraces her mother’s steps by following the words scribbled on the page of an old weathered journal.
Follow Prince Charming, played by model Mark Wystrach, as he searches for a Princess. He embarks on a journey in a strange part of the kingdom – aka New York City – Free People shoe in hand, hoping to find the woman that will win his heart. The prince stops real women on the street, in the park, and along sidewalks to see if their feet might be the size of his one true love. Will they accept his gentlemanly demeanor or miss out on the opportunity to win his heart?
Follow along behind-the-scenes of Free People’s May campaign, “Pura Vida,” as dream team Camille Rowe, Sheila Marquez, Michelle Oulette, Natrishka Pather, and pro surfer Hanalei Reponty, pay homage to life under the sun.