Reality + Oddity

This video from Nowness is the ultimate intersection of dance and fashion. Watch a troupe of contemporary dancers from London’s Sadler’s Wells Theatre turn a real-time shoppable fashion show into kinetic art.

“Influenced by the naturalistic approach of Anne Teresa De Keersmaeker, Tell No One enlisted Italian choreographer Paolo Mangiola to translate the frenzied desire of online gratification into an impassioned routine which features Madonna and Florence and the Machine collaborator Amber Doyle alongside dancer-turned-model Louis McMiller. ‘Luke and Remi’s film feels magical but still of this world,’ adds Belcen. ‘It was important for the styling to support this mix of reality and oddity.'”

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