Are You #UpForWhatever?

Picture this: It’s Saturday night and you and your dudes (or dudettes) are headed out to the local watering hole for some evening tomfoolery. You step up to the bar to order ‘the usual’ when the bartender asks if you’re #UpForWhatever. The next thing you know, you’re in a life-size Pac-Man maze being chased by Blinky, Pinky, Inky and Clyde while thousands of people cheer you on.

For the Super Bowl this year, BudLight wanted to give one #UpForWhatever guy an experience of a lifetime to promote their latest campaign and they did just that.

We have to admit, this sounds pretty freakin’ fun. However, making the commercial a reality was no easy feat. Everything happened in real time using a REAL, unsuspecting person and done to the exact scale of the original maze.

Bringing the Pac-Man set to life was more than just a game board and ghosts on rollerskates, it was a whole live event. For the music, Bud Light recruited Lady Gaga’s producer, DJ White Shadow to remix the original game music and KRNFX to Beatbox sound effects. They even got UFC announcer, Bruce Buffer to MC the challenge.

Keep an eye out for the finished produced this Sunday when it airs during Super Bowl XLIX. As always, please drink responsibly.

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Tenth + Fourth is an editorial destination that explores the intersection of creativity and commerce. Founded by Harry Shum Jr, Tenth + Fourth features creative, shoppable content with a focus on technology, design, and fashion. Harry and his team of contributors cover "all things cool," including f...

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